Digitimes Research: China smartphone vendors turning to retail and online channels for better profits

Because telecom carriers in China have sharply reduced subsidies to smartphone purchasing, China-based smartphone vendors, which used to cooperate tightly with telecom carriers and adopted a strategy of flooding the market with multiple smartphone models, are turning to marketing through retail and online channels, significantly reducing the number of smartphone models customized specifically for telecom carriers, according to Digitimes Research's recent findings.



from DIGITIMES: IT news from Asia http://ift.tt/1sWcAgf

via Yuichun