Jessica Ekholm
The global market for IT products and services in dollar terms is predicted to shrink by 5.5% this year, according to the latest forecast on IT spending by Gartner.
Prospects for the global IT market have worsened in the last three months, but this is largely due to strengthening value of the dollar, says Gartner.
In constant-currency terms, the IT market is still predicted to grow by 2.5% in 2015, although this growth figure has been trimmed back in the last three months.
Gartner is also predicting huge surge in mobile data traffic, which it estimates will reach 52 million terabytes in 2015. This is an increase of 59% on last year, according to Gartner.
This rate of growth does not look like weakening and mobile data levels are estimated to reach 173 million terabytes by 2018.
Jessica Ekholm, research director, writes on the Gartner website:
“Mobile data traffic is soaring worldwide, more than tripling by 2018. New, fast mobile data connections (3G and 4G) will grow more slowly, from 3.8 billion in 2015 to 5.1 billion in 2018, as users switch from slower 2G connections and consume more mobile data.”
In the third quarter of 2014, Gartner conducted a mobile app survey and asked 1,000 smartphone users in the US and 1,000 in Germany about their mobile app usage habits.
“Germany and the US provide two distinct mature markets from which we can make good comparisons about CSP strategies and their impact on broader consumer behaviour,” writes Ekholm.
“The survey showed that German users are more restricted by their data plans, and are therefore less likely to watch videos or consume large amounts of data via cellular networks compared to the US This means less revenue per user for service providers in Germany.”
Source: Gartner Worldwide IT Spending Forecast
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