Advanced content recommendations to reach 75% of US Pay TV households by 2018, says ABI Research

Consumer exposure to advanced recommendation engines will grow to reach 75% of Pay TV households on multi-screen services and 55% on set-top boxes (STBs) in North America by 2018, up from 20% and 10% in 2013, respectively. This growth is driven by today's highly competitive viewer landscape for Pay TV and OTT operators. At the core of this are search, recommendation and discovery technologies that rely heavily on rich metadata as well as user analysis and learning.



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