US cable performance improves, but Pay TV market headwinds remain, says IHS

While cable operators continue to show improvement, the overall pay TV market still faces strong headwinds. According to IHS, US cable companies improved on normal quarterly losses In the first quarter of 2015, losing only 132,900 subscribers since the fourth quarter of 2014. Many pay TV operators have already seized the initiative to attract non-pay TV households, starting with the launch of Sling TV by Dish, as well as customizable packages from Verizon and new "cord-cutter" packages at Cablevision.

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