2019年11月11日 星期一

Top 3 barriers to innovation in marketing

The top three barriers to marketing innovation are risk-aversion, an inability to measure impact and limited talent, says Gartner. Source: Gartner (November 2019) Measurement is an issue. It is challenging to measure innovation initiatives without first knowing what success looks like. Finding the right talent for innovation is also an issue. While the “chief innovation ...

This story continues at Top 3 barriers to innovation in marketing

Or just read more coverage at Electronics Weekly



from News – Electronics Weekly https://ift.tt/2Kc8Ics
via Yuichun

沒有留言:

張貼留言