Service providers switching from channel to linear OTT video over traditional TV, says ABI Research

Service providers are decreasing marketing on their cable, satellite, and IPTV products that offer managed quality of service in favor of new products that use over the top (OTT) technologies to compete with Amazon and Netflix. With OTT competition significantly increasing in mature pay-TV markets, ABI Research forecasts that live linear OTT video services will grow to approximately US$7 billion dollars of worldwide revenues by 2021, from a little more than US$1 billion in 2016.

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