TV continues to lead advertising market in Japan, online advertising coming on strong, says IHS

Though the Web would seem to be the obvious go-to medium for advertisers in the smartphone era, Japan-based advertisers are still primarily focusing their attention on TV commercials to deliver their brand message. In 2015, TV commercials accounted for 41% of total net advertising revenues in Japan, the world's third largest advertising market, while online ads made up only 23%. This situation stands in contrast to other mature markets, such as the US, UK, Australia and Nordic countries, where online ads dominate with an over 50% share, according to IHS.

from DIGITIMES: IT news from Asia http://ift.tt/1PuPCN6
via Yuichun